ODOP ELURU
ONE DISTRICT ONE PRODUCT (ODOP)
One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.
The Hand Knotted Carpet Weaving has been selected for nomination of ODOP Awards from Eluru District. The practice of carpet making dates back centuries and originally began as a household activity. Over the years, the production and trade of carpets increased the commercial demand for carpets. The artisans of Tangellamudi and Lakshmivarapupet of Eluru Municipal Corporation have produced the Hand Knotted Carpets.Carpets are durable consumer products that can be defined as textile floor covering. They consist of an upper/visible layer known as pile and a secondary layer or backing that is attached to it. Synthetic fibres such as polypropylene, nylon or polyester, are widely used to make this pile. Carpets are available in a variety of shapes, sizes, patterns, textures, and materials.
Details of District Nodal Officer.
|
Name of the Department |
Officer |
Designation |
Contact Details |
|
Handlooms & Textiles |
Assistant Director (H&T) / District Handlooms and Textiles Officer |
District Nodal Officer |
Email:dhto.bheemavaram.hnt@gmail.com Contact No.:9885230025 |
Details of State Nodal Officers:
|
Name of the Department |
Officer |
Designation |
Contact Details |
|
Department of Handlooms & Textiles |
Commissioner of Handlooms & Textiles |
State Nodal Officer |
Email:handlooms_textiles@yahoo.com
|
|
Department of Industries |
Joint Director O/o Commissionerate of Industries |
State Nodal Officer |
Email:coicep@gmail.com, jdindsplanning@gmail.com |
|
Department of Fisheries |
Deputy Director O/o Commissionerate of Fisheries |
State Nodal Officer |
Email:comfishap@gmail.com, pmlatha28@gmail.com |
|
Department of Horticulture |
Deputy Director O/o Commissionerate of Horticulture |
State Nodal Officer |
Email:horticulturedept@yahoo.co.in; horticulturepublicityii@gmail.com |
|
Department of Agriculture |
Deputy Director of Agri (Crops), O/o Commissionerate of Agriculture |
State Nodal Officer |
Email:ncbalunaik27@gmail.com comagr.ap@gmail.com |
|
AP Handloom Weavers Cooperative Society (APCO) |
VC & MD |
State Nodal Officer |
Email:vcmd@apcofabrics.com |
|
AP Handicrafts Development Corporation Ltd. |
Executive Director O/o VC & MD |
State Nodal Officer |
Email:marketing.aphdcltd@yahoo.com ed.aphdc@gmail.com |
|
AP Food Processing Society |
State Lead, PMFME O/o CEO, APFPS |
State Nodal Officer |
Email:subhash.lead@pmfmeap.org apfps@yahoo.com |
|
Girijan Cooperative Corporation |
VC & MD |
State Nodal Officer |
Email:apgirijan1956@gmail.com |
UPCOMING EVENTS
|
S. No. |
Place of Exhibition |
Dates |
No. of Days |
No. of Artisans |
To be Organized by |
|
1 |
Thematic Exhibition at Rajahmundry showroom premises |
01-07-2024 to 05-07-2024 |
5 |
5 |
APHDC |
Action Plan
- To provide various training programmes in Carpet Weaving, Natural Dyes, Finishing the Carpet to Artisans under various schemes of Government of India and Government of Andhra Pradesh.
- To provide financial assistance through Various Schemes being implemented by the State and Central Governments.
- To provide marketing facilities by conducting Exhibitions & Fairs.
- To give vide publicity in News Papers and TV Channels.
List of Activities Being Undertaken by District Administration Under ODOP Initiative:
- Stake Holders meeting was conducted at Eluru on 11.10.2023 by DIC, Eluru.
- The Eluru Carpet Manufacturing Association, Eluru has entered into MoU with Sri Pragada Kotaiah Memorial Indian Institute Handloom Technology, Venkatagiri for providing Academic support in specialized courses to Carpet Artisans.
- Exhibitions have been conducted to increase Carpet sales and to promote Carpet Craft. The Carpet artisans have been participated in the following Exhibitions / Trade fares.
|
Sl.No |
Name of the Exhibition a |
Venue |
Period |
Name of the Artisan |
Contact No of the Artisan |
|
1 |
IITF’2023 |
Pragathi Maidan, New Delhi |
14.11.2023 to 27.11.2023 |
MD. Imtiaz Ahmed |
9346315552 |
|
2 |
Bharat Tex’2024 |
Pragathi Maidan, New Delhi |
26.02.2024 to 29.02.2024 |
MD. Imtiaz Ahmed |
9346315552 |
|
3 |
Gandhi Bunkar Mela (National Handloom Expo) |
Pragathi Maidan, New Delhi |
10.01.2024 to 23.01.2024 |
MD. Imtiaz Ahmed |
9346315552 |
- Pehchan Cards issued to (44) Carpet Artisans.
- Detailed Project Report has been prepared by the District Industries Department through Intaglio Technical and Business Service, Bangalore for formation Carpet Cluster.
Downloads
- ODOP Handicrafts of Andhra Pradesh
- ODOP Handlooms of Andhra Pradesh
- Details About Export
- Supplier Details of Eluru Carpets
- Grievance Redressal Form
Eluru District
Carpet weaving in India was brought from Persia during the Mughal rule and has been flourishing since the time of Akbar. Eluru in Andhra Pradesh adopted the craft from the artisans and craftsmen who migrated to the Deccan region. Cotton yarn and locally hand-spun wool are the main materials regularly used. For enhanced quality, the woolen yarn from Bikaner and Bhadohi of Rajasthan and UP are used.
The designs reflect the Persian origins, and are named after the patterns such as Mehboob Khani, Hasim Khani, etc. Natural shades of wool such as fawn gray, white and black are generally preferred as they don’t fade. The carpets are woven on vertical looms and mostly by the Muslim community.
Eluru carpets are also known as Deccan rugs as an acknowledgement of the patronage of Deccan rulers. However, despite its glorious past, the craft is slowly languishing and is practiced only at Thangellamudi of Eluru Municipal Corporation, Eluru District of Andhra Pradesh. The sizes vary from 3ft x 5ft, to 9ft x 12ft in vibrant colors and designs with geometric or floral patterns.
