ODOP ELURU

ONE DISTRICT ONE PRODUCT (ODOP)

One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.
The Hand Knotted Carpet Weaving has been selected for nomination of ODOP Awards from Eluru District. The practice of carpet making dates back centuries and originally began as a household activity. Over the years, the production and trade of carpets increased the commercial demand for carpets. The artisans of Tangellamudi and Lakshmivarapupet of Eluru Municipal Corporation have produced the Hand Knotted Carpets.Carpets are durable consumer products that can be defined as textile floor covering. They consist of an upper/visible layer known as pile and a secondary layer or backing that is attached to it. Synthetic fibres such as polypropylene, nylon or polyester, are widely used to make this pile. Carpets are available in a variety of shapes, sizes, patterns, textures, and materials.
Details of District Nodal Officer.
Name of the Department
Officer
Designation
Contact Details
Handlooms & Textiles
Assistant Director (H&T) / District Handlooms and Textiles Officer
District Nodal Officer
Email:dhto.bheemavaram.hnt@gmail.com
 
Contact No.:9885230025
Details of State Nodal Officers:
Name of the Department
Officer
Designation
Contact Details
Department of Handlooms & Textiles
Commissioner of Handlooms & Textiles
State Nodal Officer
Email:handlooms_textiles@yahoo.com
Department of Industries
Joint Director
 
O/o Commissionerate of Industries
State Nodal Officer
Email:coicep@gmail.com, jdindsplanning@gmail.com
Department of Fisheries
Deputy Director
 
O/o Commissionerate of Fisheries
State Nodal Officer
Email:comfishap@gmail.com, pmlatha28@gmail.com
Department of Horticulture
Deputy Director
 
O/o Commissionerate of Horticulture
State Nodal Officer
Email:horticulturedept@yahoo.co.in;
 
horticulturepublicityii@gmail.com
Department of Agriculture
Deputy Director of Agri (Crops),
 
O/o Commissionerate of Agriculture
State Nodal Officer
Email:ncbalunaik27@gmail.com
 
comagr.ap@gmail.com
AP Handloom Weavers Cooperative Society (APCO)
VC & MD
State Nodal Officer
Email:Email:vcmd@apcofabrics.com
AP Handicrafts Development Corporation Ltd.
Executive Director
 
O/o VC & MD
State Nodal Officer
Email:marketing.aphdcltd@yahoo.com
 
ed.aphdc@gmail.com
AP Food Processing Society
State Lead, PMFME
 
O/o CEO, APFPS
State Nodal Officer
Email:subhash.lead@pmfmeap.org
 
apfps@yahoo.com
Girijan Cooperative Corporation
VC & MD
State Nodal Officer
Email:apgirijan1956@gmail.com
 
 
UPCOMING EVENTSS.
 
S.No.
Place of Exhibition
Dates
No. of Days
No. of Artisans
To be Organized by
1
Thematic Exhibition at Rajahmundry showroom premises
01-07-2024 to 05-07-2024
5
          5
APHDC
 
 
Action Plan To provide various training programmes in Carpet Weaving, Natural Dyes, Finishing the Carpet to Artisans under various schemes of Government of India and Government of Andhra Pradesh.
To provide financial assistance through Various Schemes being implemented by the State and Central Governments.
To provide marketing facilities by conducting Exhibitions & Fairs.
To give vide publicity in News Papers and TV Channels.List of Activities Being Undertaken by District Administration Under ODOP Initiative:Stake Holders meeting was conducted at Eluru on 11.10.2023 by DIC, Eluru.
The Eluru Carpet Manufacturing Association, Eluru has entered into MoU with Sri Pragada Kotaiah Memorial Indian Institute Handloom Technology, Venkatagiri for providing Academic support in specialized courses to Carpet Artisans.
Exhibitions have been conducted to increase Carpet sales and to promote Carpet Craft. The Carpet artisans have been participated in the following Exhibitions / Trade fares.Sl.NoName of the Exhibition aVenuePeriodName of the ArtisanContact No of the Artisan1IITF’2023Pragathi Maidan, New Delhi14.11.2023 to 27.11.2023MD. Imtiaz Ahmed93463155522Bharat Tex’2024Pragathi Maidan, New Delhi26.02.2024 to 29.02.2024MD. Imtiaz Ahmed93463155523Gandhi Bunkar Mela (National Handloom Expo)Pragathi Maidan, New Delhi10.01.2024 to 23.01.2024MD. Imtiaz Ahmed9346315552Pehchan Cards issued to (44) Carpet Artisans.
Detailed Project Report has been prepared by the District Industries Department through Intaglio Technical and Business Service, Bangalore for formation Carpet Cluster..
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DownloadsODOP Handicrafts of Andhra Pradesh
ODOP Handlooms of Andhra Pradesh
Details About Export
Supplier Details of Eluru Carpets
Grievance Redressal Form
Eluru District
Carpet weaving in India was brought from Persia during the Mughal rule and has been flourishing since the time of Akbar. Eluru in Andhra Pradesh adopted the craft from the artisans and craftsmen who migrated to the Deccan region. Cotton yarn and locally hand-spun wool are the main materials regularly used. For enhanced quality, the woolen yarn from Bikaner and Bhadohi of Rajasthan and UP are used.
The designs reflect the Persian origins, and are named after the patterns such as Mehboob Khani, Hasim Khani, etc. Natural shades of wool such as fawn gray, white and black are generally preferred as they don’t fade. The carpets are woven on vertical looms and mostly by the Muslim community.
Eluru carpets are also known as Deccan rugs as an acknowledgement of the patronage of Deccan rulers. However, despite its glorious past, the craft is slowly languishing and is practiced only at Thangellamudi of Eluru Municipal Corporation, Eluru District of Andhra Pradesh. The sizes vary from 3ft x 5ft, to 9ft x 12ft in vibrant colors and designs with geometric or floral patterns.
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Name of the Department
Officer
Designation
Contact Details